Over the last few months, I’ve been studying up on the art of publishing, and thinking to myself: “I hate waiting for and relying on other people to do things for me.” This thought really began to cross my mind after I started submitting my novel to publishers. I find myself checking my email every ten minutes hoping someone will send me an email reply . And don’t even get me started on weekends, when lots of companies are closed until the following Monday. Then, I can’t sit still as I wait anxiously for a response that is most likely not going to show up in my inbox. So, what does all this frustration mean?
Essentially, it means that I prefer when things are solely base on my performance. That I thrive when no one else is to blame but myself. To sum it all up, it means that I have been considering going the self publication route for my writing. Now you might be asking yourself a few questions:
First question: will I make as much money self publishing? That entirely depends on my effort and the quality of my work. If I hit the ground running and continue to market my work with my growing enthusiasm, then, I believe that I can make as much money. In addition, the royalties are usually higher. The royalties for eBooks when self publishing can, on average, net the author up to 85% of their list price.
When it comes to print books, the royalties may not be exponentially higher, but they are still much better, especially the books sold directly through amazon.com. Using their print on demand method of printing, authors don’t need to print ten-thousand copies of their book, and then find out how to sell them all. The author doesn’t even need to worry about printing at all, essentially, every time someone clicks “buy,” Amazon prints a copy and ships it to the consumer.
Second question: how can my marketing compete with that of big publishing companies? From all the author testimonials I’ve come across in my research, big publishing houses only do extensive promotion if your a previously well selling author, or someone really, really, believes in your novel. Otherwise they tend to leave the author to publicize at their own discretion. So, essentially, it’s a fairly level playing field. I’ve made a number of connections in my past and I plan on using as many as possible to help further my own goals, and maybe do a few favors to further some other friends marketing goals as well.
And the third major question is: how would I even get started? Major publishing houses have been around for nearly a century and have the market fairly well cornered. But, as I mentioned, I’ve been researching this quite a bit and there are a lot more resources available to authors on the subject, now more than ever. With the options mentioned above, I can sell my book through a number of venues and not pay a dime to get started. Through Amazon.com, I can sell a print version of my book by merely allowing Amazon to take a percentage of the sale each time a copy is sold. So, not costing me anything out of my own pocket. Additionally, if I choose to pay an additional $25, I can allow my book to be purchased wholesale by large retailers, such as Barnes & Nobles, which allows for greater distribution. When it comes to the eBook side of publishing, the two best sites I’ve found for publishing are Smashwords & Lulu. Each of these put your eBook up on on a number of sites and on all major eBook reader stores. And again, they only take a percentage of each sale, not requiring you to pay any upfront fees.
There are a few more steps in regards to self publishing that I have been working on and preparing for. I’ve written an ever growing, 15 page business plan, with market projections and production schedules. If i choose to self publish, I’ll want to make it a self publishing company, so, I’ll need to create a business name, register with the local government for tax purposes, and open a bank account to do business as that company. Websites will need to be created, contractors may need hired for work that I’m not as skilled with, such as cover design, and there are some more steps which I have been slowly working out as well. But so far, I’ve come quite a long way from anxiously waiting for someone to sift through an enormous pile of manuscripts, hoping they’ll get to mine next, to being ready to “write my own story,” so to speak.
I’ve moved on and I think I’m ready to take my future into my own hands and be responsible for my own success or failure. But anyone who knows me, knows that I don’t take kindly to failure, and that I will sweat and bleed for this opportunity, because I know it’s what I enjoy, it’s what I want to do, and if I can access a bit of my “good old fashioned Irish luck,” I may just hit the big time. That’s the end game though, and we’ll cross that bridge when we come to it.
I’d love to hear from anyone who has experience as a self published author, about the ups and downs, success or horror stories. Don’t hold back, I can take it, and I’m more than intrigued to hear what anyone has to say!